Naughty Knickers - Luxury Lingerie & Nightwear
"For me, lingerie is a thrill - a feeling, a moment, a little spark that stays with you. At Naughty Knickers, we don’t follow trends. We follow our instincts. Every piece is chosen to excite, empower, and make you fall in love - with lingerie, and with yourself."
Sarah Northey, Founder
Founded in 2011 by Sarah Northey, Naughty Knickers is an independent, award-winning British lingerie retailer, born from a deep love of exquisite fabrics, fine details, and the transformative magic of great lingerie.
In 2016, Sarah’s sister Emma joined the business - and together, they’ve built something personal. Naughty Knickers isn’t about mass appeal. It’s about taste. And about finding pieces that make you feel unapologetically sexy!
We seek out lingerie that stirs something in you. That makes you feel beautiful, bold, and entirely yourself - whether it’s barely-there tulle, silk that floats, sexy pearl thongs, or exquisite Leavers Lace that leaves just enough to the imagination.
You’ll find British favourites like Agent Provocateur, Dora Larsen, Coco de Mer, and Fleur of England, alongside French masters Maison Close, Aubade, Simone Pérèle and Lise Charmel. We also go beyond the obvious - curating pieces from icons like Cadolle, Marjolaine, Fleur du Mal, and women-owned Atelier Amour.
And while lingerie is our first love, we’re always evolving. Today, Naughty Knickers also curates luxurious swimwear, nightwear, menswear, and more - always with the same obsession for style, detail, and that certain je ne sais quoi. When it comes to menswear? Let’s just say, we like our boxers bold and our briefs anything but boring.
At Naughty Knickers, we believe lingerie has the power to change how you feel - before you’ve even stepped out the door. It’s the first thing you put on each day, and it sets the tone for everything that follows. Confidence, pleasure, comfort, boldness - whatever you're feeling, your lingerie should meet you there.
We curate with intention, blending timeless elegance with bold sensuality. Each piece is chosen to inspire confidence and pleasure - from soft lace bras to sculptural suspender sets, and everything in between.
As an award-winning online retailer, we offer discreet delivery worldwide, beautiful gift wrapping, and a level of personal service that’s hard to find elsewhere. Need sizing advice? Styling help? A little inspiration? Buying as a gift? We’re here - and we genuinely love to help.
Still proudly independent, Naughty Knickers has grown into a globally loved name in luxury lingerie - known not just for what we offer, but for what we uncover. We help lingerie lovers find the pieces they didn’t even know they were looking for.
With so much love,
Sarah & Emma x
Why Shop at Naughty Knickers?
Naughty Knickers is your go-to destination for all your designer lingerie, hosiery, nightwear and swimwear needs. As an independent retailer, we take pride in curating a collection of premium products that exude elegance, comfort, and sensuality. We believe that every person deserves to feel confident and beautiful, and our range of carefully selected items caters to diverse tastes and preferences.
Customer Service: At Naughty Knickers, we prioritise providing exceptional service to our customers. We understand the importance of a seamless shopping experience, and we strive to ensure that every interaction with our brand is met with the highest level of professionalism and care. Our knowledgeable and friendly customer support team is always ready to assist you, whether you have questions about sizing, product recommendations, or order status.
Buy Now & Pay Later: To make your shopping experience even more convenient, we offer flexible payment options. With Klarna and Clearpay, you can buy now and pay later, giving you the freedom to enjoy your new lingerie without the immediate financial burden.
Discreet Packaging: We understand the importance of privacy when it comes to purchasing intimate items, which is why we ensure discreet packaging on all orders. Your order will be delivered in plain packaging, protecting your privacy and allowing you to enjoy your purchase without any worries.
Fast Shipping: Another advantage of shopping at Naughty Knickers is our efficient order processing and shipping. All the products available on our store are held in stock, meaning there's no delay in getting your desired items. When you place an order before 3.30pm on weekdays (excluding public holidays) with Royal Mail shipping, we aim to despatch your order the same-day. For our customers in the UK, we offer free Tracked 48 shipping on all orders over ÂŁ50, making it even more enticing to indulge in our luxurious lingerie selections.
Express Delivery: If you're in a hurry to receive your order, we also provide express delivery options. In the UK, we offer Royal Mail Special Delivery for quick and reliable service. For customers in the USA, we partner with trusted courier services such as DHL Express and Parcelforce to ensure swift and secure delivery of your purchase.
At Naughty Knickers, we believe that lingerie is not just about appearance; it's about self-expression, confidence, and embracing your own unique style. We invite you to explore our collection and discover the perfect pieces that will make you feel empowered and beautiful. Shop with us today and experience the difference of premium designer lingerie coupled with exceptional serv